Erin Willis is Chief Insights Officer at Sekisui House U.S., one of the nation’s largest homebuilders and part of the world’s largest homebuilding company. With more than 25 years of experience, she is known for challenging industry assumptions and helping builders better understand the people they serve. Erin leads enterprise transformation efforts that integrate customer insights into key business decisions, including product development, pricing, customer experience, and growth strategy. Her work combines behavioral insight, data, and human understanding to drive stronger performance and more meaningful customer experiences. Previously, she held leadership roles at Taylor Morrison, Pulte Homes, and Woodside Homes, where she built high-impact insights and marketing functions that improved both margins and market position.