September 18-20, 2024
Phoenix, AZ

Home Improvement Breakouts

Join the growing community of women leaders in home improvement for a series of dynamic presentations geared specifically for this group.

Thursday, September 19

1:05pm – 1:40pm

Women in Home Improvement: A Leadership Journey

Erika Mosse
Abby Binder
Amy Zimmerman

Erika Mosse, Director of Content @Pro Remodeler
Abby Binder, President & CEO @Abby Windows & Exteriors
Amy Zimmerman, Senior VP of Marketing @Great Day Home Improvements

Women make up less than 10% of the construction industry overall, and sadly that number is even smaller when it comes to home improvement. Sadder still, it shrinks to almost nothing once you assess the percentage of women who are leaders or high-level managers with home improvement companies. Why is that the case? What can, and should, be done to increase the visibility and influence of women in home improvement? Hear from a panel of women industry leaders as they discuss their career journey in home improvement and share valuable insights for growing our numbers.

1:50pm – 2:25pm
Amanda Venditti

Customizing Your Marketing to Specific Consumer Profiles for Success

Amanda Venditti, VP of Communications @Premier Home Pros

Learn how to tailor your marketing for maximum impact by targeting specific consumer profiles. This presentation covers key profiles within Boomers, Gen X, and Millennials, exploring their motivations and purchase drivers. You'll discover how to craft resonant messages, create personalized experiences, and build strong relationships. Additionally, we'll discuss the optimal platforms and channels for strategic placement. Equip yourself with strategies to enhance engagement and drive conversions through targeted marketing.

3:35pm – 4:10pm
Anne Marshall

The True Meaning of Leadership

Anne Marshall, Co-CEO @Marshall Building & Remodeling

Great leaders create opportunities. They build trust and respect. Leadership isn't about power or authority, it’s about lifting others up. As leaders, how we show up every day for our customers and our team is what defines us. In this unique and inspiring talk, Marshall will share her leadership journey as co-CEO for a home improvement company with $40 million in annual revenue. She will also discuss five foundational principles crucial for long-term viability and prosperity in the industry.

Friday, September 20

9:00am – 9:30am
Hannah Arndt

Pulling the Marketing Levers

Hannah Arndt, VP of Marketing @Renewal by Andersen of Greater Wisconsin and Milwaukee

How do you define success for a marketing campaign? When is it time to move resources from one area to another? How should you allocate the funds in your budget? In this dynamic presentation, Arndt will delve into the art and science of creating a marketing strategy that brings more leads at an optimal cost for home improvement professionals.

9:40am – 10:10am
Briana Hetherington

Paradigm Shift: Our Mindset, Belief Systems, and Intentional Actions

Briana Hetherington, Founder @Altruistic Advisory

This inspiring seminar delves into how we can become the best version of ourselves through self-awareness and self-belief. Discover the power of paradigm shifts and their profound impact on our lives. Understand the influence of mindset and belief systems on your personal and professional growth. Learn intentional actions and habits that can transform your daily routine. Attendees will walk away with tangible, actionable steps to implement immediately for positive change.