September 18-20, 2024
Phoenix, AZ

Homebuilding Breakouts

In the homebuilding breakouts, learn from real production and custom home builders on their business-changing approaches, including how to protect your business from economic downturns, designing homes and communities that sell fast, the ins and outs of influencer marketing, and more.

Thursday, September 19

1:05pm – 1:40pm
Morgan Molitor

The Power of Digital Marketing Automation to Drive Growth

Morgan Molitor, Co-Founder, Creative Director @construction2style

Elevate your marketing game with insights from Morgan Molitor, co-founder of construction2style. Morgan will share practical strategies and actionable insights to help you leverage digital marketing automation for unparalleled success in the residential construction. Join Morgan as she shares how construction2style has embraced cutting-edge tools and platforms to streamline processes, drive growth, and exceed client expectations. Discover the secrets behind their success, learn how you can apply similar strategies to revolutionize your own marketing efforts, and the best tools to start using today.

1:50pm – 2:25pm
Julie Hancock

Builder’s Blueprint: A Strategic Planning Guide for Weathering Any Market

Julie Hancock, Managing Director @Camelot Homes

Discover how to safeguard your building business against economic fluctuations in this insightful talk with Julie Hancock of Camelot Homes. Julie will provide practical advice on embracing your inner Rebel Girl to bring your company to new heights, as she did with creating a resilient product mix and maintaining quality across different markets. She will share how she spearheaded the transformative journey of her company's strategic diversification into custom remodels, single-family rentals, and short-term luxury rentals that helped stabilize and profitably expand their operations. Through real-world examples and strategic insights, Julie will empower fellow builders to innovate and thrive, even during economic downturns.

3:35pm – 4:10pm


Speaker, TBA

Friday, September 20

9:00am – 9:30am
Traci Sexton Hall

Decoding Influencer Marketing: Lessons Learned from a Leading Builder

Traci Sexton Hall, VP of Marketing @Tri Pointe Homes Las Vegas

Influencer marketing is everywhere—even in home building. And Traci Sexton-Hall of Tri Pointe Homes knows the impact this marketing method can make on selling homes and increasing brand visibility on national and regional scales. Hear from Sexton-Hall about the ins and outs of micro influencers and macro influencers, including real impacts on business results and PR, through the lens of Tri Pointe's successful campaigns, such as their collaboration with design expert and Emmy award-winning TV Host Bobby Berk.

9:40am – 10:10am
Denise Lones

The Proven Home Building Formula: Building Homes That Sell—Quick

Denise Lones, President @New Home Strategists

What sells and what doesn't? Denise Lones knows how to crack the blueprint code. In her words, there is a formula for building homes that buyers can't resist. A new home analyst shares her secrets from decades of sleuthing developments to discover what works and what doesn't sell. She will share the top mistakes builders and developers make and unveil her list of irresistible features that get buyers lining up.