September 18-20, 2024
Phoenix, AZ

Remodeling Breakouts

Learn from women leaders in remodeling as they share best practices around operations, technology, marketing, and management.

Thursday, September 19

1:05pm – 1:40pm
Caitlin Copley

Beyond Trends and Hashtags: Build Your Brand on Social Media with an Authentic, Customized Approach

Caitlin Copley, Marketing Director @Jackson Design and Remodeling

Success on social media looks different for every company — it’s not always about going viral or gaining the most new followers. In this dynamic presentation, Copley will share her experience with building a social media strategy that actually achieves results. From more exposure in national media to significantly increased leads, social media can be a powerful tool in your marketing toolbox with the right planning and management. Copley will cover how to set up your company on social media with a recognizable brand and authentic personality, tips for assessing which trends to join, the critical importance of tracking and measurement, how to integrate paid social media, and much more. If you’ve been looking for ideas to energize your existing social media, or just getting started, you’ll #love this fact-filled overview!

1:50pm – 2:25pm
Rebecca Lay

Connect with the Right Clients Using Intentional Marketing

Rebecca Lay, Marketing Director @Mosby Building Arts

For years, people have been talking about how to engage Boomers, Gen X, and Millennials. Yet each of these generations contain a variety of consumer types who all respond to a different marketing message. This highly informative presentation reveals the most common homeowner profiles and provides valuable insights into effectively engaging with each one. Learn how to craft a marketing approach to authentically connect with the audience that fits your business goals.

3:35pm – 4:10pm
Allison Guido

Unlock Greater Efficiency with the Right Systems and Processes

Allison Guido, Owner @Almar Building & Remodeling

This expert-level presentation reveals the secrets of streamlined systems for remodelers. Guido will share how to create processes that are repeatable, trainable and built to ensure predictable results. From lead to final walkthrough, you’ll gain practical insights and actionable strategies to transform your business.

Friday, September 20

9:00am – 9:30am
Jessica Selijan

Navigating Growth: Strategies for Leading Amid Rapid Expansion

Jessica Selijan, Sales & Design Manager @Nicholas Design Build

In remodeling, rapid business growth brings exhilaration and significant challenges. During these times, many leaders experience stress and strained resources as they “build the plane while flying it.” Operational inefficiencies may surface, and the pressure to scale while preserving quality can feel overwhelming. This insightful talk focuses on essential strategies for leading during times of robust growth. Through honest reflection and sharing of lessons learned, Seljan shares valuable do and don’ts for navigating business expansion.

9:40am – 10:10am
Caroline Broderick

12 Tech Tidbits: Technology for Your People and Your Business

Caroline Broderick, Editor @Custom Builder Online

No more AI and tech overload—this presentation will pull back the curtain on what remodelers’ real tech stacks look like, including more than a dozen apps and software used and recommended by fellow remodelers for every part of your business. Plus: Your tech is only as good as your team! Dive into what it takes to ensure a smooth tech integration so you can hit the ground running when you return to your business.